Panduan Ideal Ukuran Iklan Media Sosial
13 Aug 2019Jika Anda kesulitan untuk membuat iklan untuk kampanye iklan Media Sosial Anda dan Anda tidak tahu ukuran image yang tepat untuk gambar Media Sosial Anda, maka Anda mendarat di artikel yang tepat!
Artikel ini memberikan Anda semua ukuran iklan yang tepat untuk Facebook, Instagram, Twitter, LinkedIn, Pinterest dan YouTube. Dan sebagai bonus, kami juga telah melakukan sedikit riset untuk melihat jenis file apa yang dapat Anda gunakan dan apakah ada tombol Ajakan Bertindak atau tidak.
Facebook Ads
Facebook adalah salah satu jaringan Media Sosial terbesar saat ini. Menurut laporan terbaru Penguji Media Sosial, 93% pemasar menggunakan iklan Facebook secara teratur. Dan untuk lebih jelasnya, ada 3 juta bisnis yang menggunakan jaringan ini untuk mengiklankan bisnis mereka.
Sebelum kita mengetahui ukuran image yang tepat untuk beriklan di Facebook, kita harus memahami bahwa ada 3 tujuan beriklan di media sosial, antara lain: brand awareness, pertimbangan (consideration) dan konversi.
Tingkatkan Brand Awareness Anda (Kesadaran akan merek dagang Anda)
| Brand Awareness | Size | File Type | Call To Action Buttons |
|---|---|---|---|
| Facebook Photo | 1,200 x 628 | .JPG,.PNG | No button, Apply Now, Book Now, Contact Us, Download, Learn More, Request Time, See Menu, Shop Now, Sign Up, Watch More |
| Facebook Carousel | 600 x 600 | .JPG,.PNG | No button, Apply Now, Book Now, Contact Us, Download, Learn More, Request Time, See Menu, Shop Now, Sign Up, Watch More |
| Facebook Canvas | 1,200 x 628 | .JPG,.PNG,.GIF,.MP4 |
| Reach | Size | File Type | Call To Action Buttons |
| Facebook Photo | 1,200 x 628 | .JPG,.PNG | Like Page, Call Now, Get Directions, Learn More, Send Message, Save |
| Facebook Carousel | 1,080 x 1,080 | .JPG,.PNG,.GIF,.MP4 | Like Page, Call Now, Get Directions, Learn More, Send Message, Save |
Consideration
| Apps Installs | Size | File Type | Call To Action Buttons |
| Facebook Mobile App | 1,200 x 628 | .JPG,.PNG | Install Now, Use App, Book Now, Download, Learn More, Listen Now, Play Game, Shop Now, Sign Up, Watch More |
| Facebook Desktop App | 1,200 x 628 | .JPG,.PNG |
Use App |
| Engagement | Size | File Type | Call To Action Buttons |
| Facebook Photo Post | 1,200 x 900 | .JPG,.PNG | |
| Facebook Canvas | 1,200 x 628 | .JPG,.PNG,.GIF,.MP4 | |
| Facebook Page Likes | 1,200 x 444 | .JPG,.PNG | |
| Event Responses | 1,920 x 1,080 | .JPG,.PNG | No button, View Event |
| Lead Generation | Size | File Type | Call To Action Buttons |
| Facebook News Feed | 1,200 x 628 | .JPG,.PNG | Sign Up, Learn More, App |
| Traffic | Size | File Type | Call To Action Buttons |
| Facebook Links | 1,200 x 628 | .JPG,.PNG | Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Apply Now, Contact Us, Request Time, See Menu, Send Message |
| Facebook Carousel | 1,080 x 1,080 | .JPG,.PNG,.GIF,.MP4 | Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Apply Now, Contact Us, Request Time, See Menu, Send Message |
| Facebook Canvas | 1,200 x 628 | .JPG,.PNG,.GIF,.MP4 | |
| Facebook Collection | 1,200 x 628 | .JPG,.PNG |
Konversi
| Conversions | Size | File Type | Call To Action Buttons |
| Facebook Links | 1,200 x 628 | .JPG,.PNG | Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Apply Now, Contact Us, Request Time, See Menu, Send Message |
| Facebok Carousel | 600 x 600 | .JPG,.PNG,.GIF,.MP4 | Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Apply Now, Contact Us, Request Time, See Menu, Send Message |
| Facebook Canvas | 1200 x 628 | .JPG,.PNG,.GIF,.MP4 | |
| Facebook Collection | 1,200 x 628 | .JPG,.PNG |
| Store Visits | Size | File Type | Call To Action Buttons |
| Facebook Foto | 1,200 x628 | .JPG,.PNG | Call Now, Get Directions, Get Offer, Learn More, Send Message, |
| Facebook Carousel | 1080 x 1080 | .JPG,.PNG,.GIF,.MP4 | Call Now, Get Directions, Get Offer, Learn More, Send Message, |
| Facebook Marketplace | Size | File Type | Call To Action Buttons |
| Facebook Foto | 1,200 x 628 | .JPG,.PNG | Shop Now |
| Facebook Carousel | 600 x 600 | .JPG,.PNG | Shop Now |
Instagram Ads
Hal penting lain yang harus Anda ketahui tentang iklan Instagram adalah bahwa ada 3 tujuan untuk Anda pilih (seperti yang dimiliki Facebook):
- Anda dapat mendorong Brand Awareness
- Anda dapat membuat pelanggan potensial mempertimbangkan merek Anda (klik situs web, tampilan video, jangkauan dan frekuensi)
- Anda dapat meningkatkan konversi (Konversi situs web, Iklan dinamis di Instagram, Pemasangan aplikasi seluler, Keterlibatan aplikasi seluler)
Sekarang mari kita lihat ukuran Iklan Instagram yang terbaik untuk masing-masing tujuan ini:
Brand Awareness
| Brand Awareness | Size | File Type | Call To Action Buttons |
| Intsagram Photo | 1,936 x 1,936 | .JPG,.PNG | No button, Apply Now, Book Now, Contact Us, Download, Learn More, Request Time, See Menu, Shop Now, Sign Up, Watch More |
| Intsagram Carousel | 1,080 x 1,080 | .JPG,.PNG | No button, Apply Now, Book Now, Contact Us, Download, Learn More, Request Time, See Menu, Shop Now, Sign Up, Watch More |
| Engagement | Size | File Type | Call To Action Buttons |
| Instagram Photo | 1,936 x 1,936 | .JPG,.PNG | No button, Apply Now, Book Now, Contact Us, Download, Learn More, Request Time, See Menu, Shop Now, Sign Up, Watch More |
Konversi
| Conversions | Size | File Type | Call To Action Buttons |
| Instagram Links | 1,936 x1,936 | .JPG,.PNG | Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Apply Now, Contact Us, Request Time, See Menu |
| Instagram Carousel | 1,080 x 1,080 | .JPG,.PNG | Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Apply Now, Contact Us, Request Time, See Menu |
| Apps Instals | Size | File Type | Call To Action Buttons |
| Instagram Mobile App | 1,936 x1,936 | .JPG,.PNG | Install Now, Use App, Book Now, Download, Learn More, Listen Now, Play Game, Shop Now, Sign Up, Watch More |
| Instagram Mobile App Carousel | 1,080 x 1,080 | .JPG,.PNG | Install Now, Use App, Book Now, Download, Learn More, Listen Now, Play Game, Shop Now, Sign Up, Watch More |
| Instagram Stories | 1080 x 1920 | .JPG,.PNG,.MP4 | Install Now, Use App, Book Now, Download, Learn More, Listen Now, Play Game, Shop Now, Sign Up, Watch More |
Consideration
| Traffic | Size | File Type | Call To Action Buttons |
| Instagram Link | 1,936 x1,936 | .JPG,.PNG | Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Apply Now, Contact Us, Request Time, See Menu |
| Instagram Carousel | 1,080 x 1,080 | .JPG,.PNG,.GIF,.MP4 | Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Apply Now, Contact Us, Request Time, See Menu |
| Instagram Stories | 1080 x 1920 | .JPG,.PNG,.GIF,.MP4 |
Shop Now, Book Now, Learn More, Sign Up, Download, Watch More, Apply Now, Contact Us, Request Time, See Menu |
Twitter Ads
Iklan Twitter dapat memberi Anda hasil luar biasa jika iklan dirancang dan diprogram dengan baik. Tetapi pada awalnya, mari kita lihat apa ukuran gambar posting Twitter yang tepat yang dapat Anda gunakan untuk kampanye Anda:
| Twitter Ad Formats | Size | File Type | Call To Action Buttons |
| Website Cards | 800 x 418 | .PNG and .JPEG | |
| Image App CArd | 800 x 418 | .PNG and .JPEG | Install, Open, Play, Shop, Book, Connect, and Order |
| Single Image Tweets & GIFs (Mobile) | 1,200 X 675 | .PNG, .JPEG, or .GIF | |
| Single Image Tweets & GIFs (Desktop) | 1,200 X 800 | .PNG, .JPEG, or .GIF | |
| Summary card with large image | 800 x 320 | .PNG, .JPEG, or .GIF | |
| Conversational Ads | 800 x 320 | .JPEG, /PNG, non-animated .GIF’s. |
LinkedIn Ads
| Ad Type | Size | File Type | Call To Action Buttons |
| Link Sharing | 1,200 x 627 | .JPG, .GIF, .PNG | |
| Embedded Rich Media | 1,200 x 627 | .JPG, .GIF, .PNG | |
| Sponsored InMail | 300 x 250 | .JPG, .GIF(not animated), .PNG (no flash) | 20 characters maximum (including spaces) |
| Talent Direct Specification | 300 x 250 | 20 characters maximum (including spaces) | |
| LinkedIn Display Ads | 300 x 250 | HTML5 – must be third party served GIF, JPG, PNG |
Pinterest Ads
Salah satu alasan mengapa Promoted Pins adalah cara terbaik untuk melakukan iklan di Pinterest adalah karena mereka terlihat seperti pin biasa, hanya saja berbayar agar lebih sering terlihat.
| Ad Type | Size | File Type | Call To Action Buttons |
| Promoted Pins | 600 x 900 | .PNG, .JPEG, or .GIF | |
| Promoted Video ads | 600 x 900, 600 x 600 | .MP4 or .MOV | |
| Promoted App Pins | 600 x 900 | .PNG, .JPEG, or .GIF | Install |
YouTube Ads
Tahukah Anda bahwa Anda dapat beriklan di YouTube? Dan ini cara yang bagus untuk mempromosikan bisnis Anda! Mengapa? Ya, karena ada lebih dari 30 juta pengunjung per hari di YouTube!
Anda juga dapat membuat iklan YouTube statis atau animasi.
| Ad Type | Size | File Type | Lenght |
| Standard display ads | 300 x 250 300 x 60 300 x 600 |
.PNG, .JPEG, or .GIF | 30 second animations |
| Overlay ads | 468×60 728×90 |
.GIF, .PNG, .JPG | |
| Sponsored cards | 600 x 900 | Card sizes vary | 15 or 20 seconds |
| Bumper ads | 640 x 360 | .MP4 or .MPEG | 6 second |
Telah kita bahas semua ukuran iklan Media Sosial teratas yang harus Anda ketahui untuk memulai kampanye Media Sosial Anda sendiri. Hubungi kami sekarang apabila Anda membutuhkan bantuan dalam membuat iklan Media Sosial.
Kami akan memperbarui panduan ini setiap kali ada Media Sosial baru, maupun ukuran baru yang harus Anda ketahui.
Jadi, pastikan Anda bookmark artikel ini, menyimpannya atau membagikannya dengan komunitas dan tim Anda dan beri tahu kami jika Anda menemukan manfaatnya di kolom komentar!
